Sponsorship
Pitch decks, rate cards and outreach messages that make it simple to connect with businesses and secure opportunities.
Athlete brand development
Every athletehas a brand.Build it. Benefit from it.
Known helps you understand what makes you valuable, share your story with confidence and create more opportunities in sport and beyond — wherever you’re starting from.
From $27 a month. Cancel any time. Free entry with an organisation code.
Get clear on your brandIn just 15 minutes
World leadingAthlete brand education
Brand clarityCommercial readinessDigital presenceProfessional visibilityVoice & influence
Built for your next move
Turn who you are into where you can go.
Known helps you create content and grow your audience, navigate every stage of sponsorship, and build a brand that connects you with opportunities, during your sporting career and beyond.
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Content
Tailored content ideas that help you grow your social media, share your journey and show up consistently.
Profile
Build your profile, reputation and network so the right people can find you, connecting who you are with the opportunities that sustain your journey in sport.
Welcome
A quick word from Coach Vickie
“In my 12+ years experience of delivering athlete brand education all over the world, I've always felt there was a missing piece, something that could help athletes not just learn, but actually follow through in a way that is simple and achievable. Known is it!
It's a digital platform that ALL athletes can use to navigate their brand building journey right from the start! I'm beyond excited to know that even more athletes can now build their brand using our proven and simple methods!”
From our CEO, Vickie Saunders
The Creator of Known with 15+ years athlete brand building experience
Created by The Athlete Brand Builder
See how Known works
The Athlete Brand Builder is the world's leading expert in athlete brand development. We created the Known Athletes platform so more athletes can access our world class education and support — guided, practical, and built to fit alongside training and competition.
Trusted by over 100 organisations globally
- Australian Institute of Sport
- UK Sports Institute
- Sport Singapore
- NZ Professional Footballers
- South African Cricketers Association
- Santa Clara University
- Paralympics Australia
Inside the membership
Everything in the membership
Practical tools, templates and learning resources that evolve with you — one membership, no add-ons, no tiers to decode.
Onboarding
Personalised onboarding
A simple onboarding experience that captures who you are, what you care about and where you want to go — so everything that follows feels relevant from day one.
Roadmap
Tailored brand roadmap
A personalised roadmap with practical next steps aligned to your goals across social media, sponsorship and beyond.
Journey
Athlete-led brand journey
Build your brand in a way that reflects who you are — at your own pace, in your own style, and aligned with where you are in your journey.
Learn
Education framework
The same high-quality guidance for every athlete, regardless of location or level: brand foundations, sponsorship, media skills and content creation.
Toolkit
Toolkit and resource creation
Generate sponsorship pitch decks, outreach messages and other practical tools, exported ready to send to real businesses.
Coach
AI-supported personalisation
AI tools tailor guidance, content and outputs to your background, goals and career stage — support on call whenever you are stuck.
Membership pricing
One membership. The whole platform.
Full access in Australian dollars. Cancel any time from Settings.
YearlyBest value
$124.50 per year AUD
Special Foundation Member price — usually $249 per year.
- The whole platform
- Pitch decks and outreach
- Video library
- AI brand coach
Monthly
$27 per month AUD
Cancel any time from Settings.
- The whole platform
- Pitch decks and outreach
- Video library
- AI brand coach
Paid for by your sports organisation?
Create your account and enter your user code for free access. No card required.
Member stories
What people are saying
Athletes who followed the roadmap, used the toolkit and built a brand that works during and beyond sport.
“I have recently taken a new approach to my social media content, following the roadmap and content ideas provided to me, and I'm loving the results and the increase in engagement…..and my enjoyment!”
Lisa Weightman
Elite marathoner
“I followed the roadmap and used the pitch deck and outreach messages to approach local businesses for sponsorship….and I am now a sponsored athlete (with 4 sponsors engaged within 2 months)!”
Kirsty Maiden
Para powerlifting
“Becoming known helped me take my career beyond sport to the next level and to embrace an ambassadorship role in my sport. My sponsors and I created a signature range of clothing and shoes.”
Kelsey Cottrell
Lawn bowls
Before you join
Common questions
Everything you need to decide if Known Athletes is right for you. Still unsure? Jump straight to the plans.
See the plansBe part of the movementGet knownBuild it and benefit from it
Get started
Create your accountBe part of the movement.
Start with onboarding — about fifteen minutes, and it saves as you go.